Written by

Joe Farbstein

Date published

May 3, 2023

Leveraging Google My Business for Tree Removal Services: A Comprehensive Guide

• Leveraging Google My Business for Tree Removal Services: A Comprehensive Guide
• Why Use Google Business Profile for Your Tree Care Services?
• The Unparalleled Benefits of Google Business for Tree Removal Services
• 1. Enhanced Online Visibility - A.K.A Free Traffic!
• 2. Building Trust with Customers - More Trust Means More Business
• 3. Seamless Customer Interaction
• 4. Insights into Customer Behavior - Insights Help You Improve
• Quick Steps to Optimize Your Google Business Profile for Tree Care Services
• 1. Claim and Verify Your Business
• 2. Optimizing Your GMB Profile
• 3. Encourage Reviews and Respond to Them
• 4. Regularly Update Your Listing with Fresh Content
• 5. Check Your GMB Insights
• 6. Link Your Social Media Profiles
• Conclusion: Stay Ahead with Google My Business

Why Use Google Business Profile for Your Tree Care Services?

In an ever-evolving digital landscape, Google My Business (GMB) has emerged as a game-changer for businesses, particularly those in the tree removal services sector. It serves as a bridge between your services and your potential clients, facilitating a seamless connection that drives business growth.

The Unparalleled Benefits of Google Business for Tree Removal Services

1. Enhanced Online Visibility - A.K.A Free Traffic!

GMB provides a robust platform for tree removal services to improve their online visibility. By effectively using GMB, your business information appears right when people are searching for your services on Google Search and Maps.

2. Building Trust with Customers - More Trust Means More Business

A GMB profile filled with positive reviews and ratings boosts your credibility. In fact, businesses that verify their information with GMB are twice as likely to be perceived as trustworthy by consumers.

3. Seamless Customer Interaction

GMB allows customers to contact you directly from your listing. Whether they want to make a reservation or inquire about your services, everything can be handled within the platform.

4. Insights into Customer Behavior - Insights Help You Improve

GMB provides valuable insights into how customers are interacting with your business listing. This includes data on the number of views your listing has received, how and where customers find your listings, and more.

Quick Steps to Optimize Your Google Business Profile for Tree Care Services

1. Claim and Verify Your Business

First, you need to claim your business on Google. This involves providing accurate and up-to-date information about your business, including name, address, phone number, website, and hours of operation.

Start Here: https://www.google.com/business/ and log in to your Google Account.

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Open this toggle to see the full step-by-step guide to setting up your Google Business Profile

Then Add Your Business To Google

Then click “yes” to add your company location.

Then Add your business address.

Select the option the applies best to you. If you don’t see your business, click “none of these” or select the one that applies.

Then you are going to pin your business location to Google Maps.

If your tree removal business will provide home visits when it comes to providing tree removal services, click “yes.”

This is optional but you can select the areas where you accept home services.

Then, add your tree removal company’s contact details.

After that, start adding the services offered in your tree removal business by checking the ones that apply to your tree removal company. If you provide other services that are not included on the list, click the link that says “Add custom service.”

Then, click “next.”

After adding the services you provide, you’ll now set your business hours.

You can update this later if there are changes in the hours you are open for business.

If you want to provide better customer service to your potential customers, toggle the switch beside “Accept Messages” to enable the messaging feature.

Then, start writing your business description. You can write up to 750 characters. After that, click “next.”

Then, you are going to add relevant photos of your tree removal business.

You can also advertise your tree services through Google Ads or skip it for now.

If you didn’t add a website earlier, Google will provide you with domain suggestions for your tree removal company.

You’re one step closer to getting your tree removal company listed on GMB. Click “continue” to save your edits.

Congratulations! You just finished creating a Google My Business profile for your tree removal company. You just have to wait because your profile will be reviewed. Once approved, your tree service company will show up on relevant search queries and you can now make changes to your Business profile.

2. Optimizing Your GMB Profile

Suppose your tree removal business's profile is already set up, but it isn't ranking well for relevant searches. We'll provide you with actionable strategies to optimize your profile and ensure it ranks higher for related search queries:

1. Confirm your business hours to ensure customers your info is accurate

2. Add Relevant photos:

3. Encourage Reviews and Respond to Them

Reviews significantly influence customer's decision-making. Encourage your satisfied clients to leave a review on your GMB profile. Don't forget to respond to these reviews, as it showcases your dedication to customer satisfaction.

Here are some tips on how to gather reviews from your previous customers:

• Make the process easy. Use QR codes so your customers can easily scan them and start writing their feedback.
• Guide your customers through the process of leaving a review.
• Personally ask your previous customers.
• Train your front desk (if you have one) to ask your customers for reviews.

Manage all of the reviews you’re getting

Once you start getting tons of reviews, be sure to allot time to respond to each review, whether it is positive or negative.

Tips for managing reviews for your tree removal company:

• Respond to customer reviews
• Potential customers also pay attention to how businesses respond to customer feedback, so if you receive a negative review, don’t take it personally. Instead, reach out to that person by getting their contact details so you can discuss ways to make it up to them.
• If you notice that the review is offensive and didn’t come from one of your previous customers, you can flag that review, and Google will review it and have it removed if it violates their policy.
• Use keywords in responding to customer reviews
• Using relevant keywords when responding to customer reviews also helps increase your local SEO. Take a look at the example below. As you can see, the business owner replied to the customer review by using relevant keywords in their reply, which include the name of their tree removal company (Santa Clara Tree Service) along with the name of the service they provided (tree trimming needs).

• They also mentioned the name of the customer who left a review, which adds a human touch to their reply. Also, they ended their response by stating the goal of their tree removal company along with words of appreciation and inviting them that they are looking forward to doing business with the customer in the future.
• Use a review management software
• If you don’t have much time to check all of the reviews and mentions that your tree removal company receives, there is review management software that you can use. Some of the best review management software are Trustpilot, Birdeye, and Podium. These platforms help you gather reviews, combat fake reviews, engage with potential customers, and increase your tree service leads!

Stay updated with the questions raised by potential customers

There’s a section in your Google My Business profile where potential customers can ask relevant questions about your tree removal business. Since anyone who has a Google Account can raise a question, anyone can also answer it. Be sure to address the concerns of your potential customers as quickly as possible to prevent the spread of misinformation and increase the chances of that potential customer converting into an actual customer of your tree removal company!

Tips for handling your Question and Answer section:

• Keep your notifications on for new questions.
• Respond as soon as possible.
• Make sure to briefly answer the question raised by a potential customer.

4. Regularly Update Your Listing with Fresh Content

Regularly update your GMB listing with fresh, engaging content. You can add new photos, share updates, or post about upcoming events. This keeps your profile active and engaging for potential customers.

Post Regularly

You can create posts directly on your Google My Business profile. The types of posts you can publish are as follows:

1. The latest updates about your tree service company
2. Ongoing promos or special offers
3. Events that your tree removal company hosts

Here are a few examples of Google Posts from tree service companies:

Tips for Creating Google Posts for Your Tree Service Company:

• Add a relevant photo.
• Make sure that your message (the caption) is clear.
• Keep it short but full of impact.
• Use a clear call-to-action button.
• Plan ahead and publish your post at the right time.
• Avoid using hashtags.
• Keep in mind the length of your posts on both mobile and desktop users.

Want to know more details about posting on your tree removal company's GMB profile? Check out our blog on How to Post on Google to learn more.

Write a Compelling Business Description

Business descriptions serve as an overview of your tree removal company. It's one of the first things that potential customers look at, so you have to make sure that it's well-written.

Here are some tips for creating a compelling business description for your tree removal company:

• Include the name of your tree removal company.
• Identify your target audience.
• Mention the specific services offered by your business.
• If you have no idea where to start, check out the business descriptions of your competitors.
• Proofread your business description.

Add an Appointment URL

Google My Business appointment URLs make it easy for customers with a high intent of setting a schedule with your tree service company. This appointment URL shows up on the upper part of your Business Profile like this:

What's great about this feature is that it helps you keep track of the number of bookings you get directly from your GMB profile.

Here are the steps for adding an appointment URL to your tree company's Business Profile:

1. On your GMB dashboard, go to "Info".
2. Scroll down to "Appointment URL".
3. Click the pencil icon to start adding your appointment URL.
4. Add your appointment URL to the designated field.
5. Once done, click "Apply".

After that, you'll need to wait until it gets verified. Once verified, your potential clients can now schedule their appointments with your tree service company directly on your Google My Business Profile.

For best results, make sure to check the appointment URL you entered once it goes live so that potential customers won't get frustrated once they click on your appointment URL.

5. Check Your GMB Insights

To check the performance of your tree service company's Business profile, there's a section on your dashboard called "Google My Business Insights." This tells you how your customers search for your tree company (e.g. direct, discovery, or branded search), where they view your business (e.g. through the search results or through Maps), an overview of actions made by your customers (e.g. do phone calls, visit your tree service website, ask for directions, or send a message), photo insights, popular times, and search queries.

6. Link Your Social Media Profiles

Google My Business also has a feature where you can add a link to your tree service company's social media profiles. If you have a page for your tree service company on LinkedIn, Instagram, Facebook, and other social media platforms, adding them to your Business Profile can help you get more page visitors and make it easier for your potential customers to find you on other platforms.

Conclusion: Stay Ahead with Google My Business

In the competitive tree removal services industry, leveraging Google My Business is no longer an option but a necessity. It not only boosts your online visibility but also allows you to connect with customers more effectively. So, claim your business on Google, optimize your profile, encourage customer reviews, and stay ahead of the competition.

Remember, your GMB profile is often the first point of contact between you and your potential customers. Make it count!